Some examples of what we're working with/borrowing from...
Emery might not be able to accurately express the magnitude of this project, but I can try. Click on this link, and on the bottom of the page click on "Company Information". It will give you an idea of the size and reach of where we work. Essentially, the affects of what we create here could potentially be seen in over 89 million households- both on their televisions and on their computers.
And we begin our task...
In our attempts to sound as professional as possible, we are employing the use of two texts:
The Associated Press Stylebook
and
Wired Style
Here are some documents that we are using as inspiration, as well as some information that is already available to us at work that we are incorporating into our new document...
These first two files are too big to copy directly into the wiki, so I've linked them in. They are worth checking out, though as they are examples of what we are aspiring to create:
Lucky Style Guide
Discovery Style
And here is some of the pieces already in place that we are incorporating:
TV Glossary of Terms
Dot Com Style Cheat Sheet
Time of Day & Date format
Date format is AP standard – use numeral without th, rd, nd, st
10pm ET 1am 10:30pm 3pm ET midnight noon
Examples:
Today’s Special goes on sale July 11 at 12:01am ET
Tune in September 3 at 9pm
Watch HSNtv Nov. 8 at 2pm, 5pm and 9pm ET
Save big July 11 – 20
Offer good August 23 – September 20
January 1972 was a cold month.
Jan. 2 was the coldest day of the month.
His birthday is May 8.
Feb. 14, 1987 was the target date.
General Rules
Follow AP style in most situations
In title cap situations, these words are not capped:
a an and as at by but for if in of on or the to
Use 100s, 1,000s (no apostrophe)
Use “free shipping” not “free s&h” – only when we have absolutely no room do we use “free S&H.”
HSN Charge Card, not HSN charge card.
Always use the numeral (5, 20, 1,000), even at the beginning of a sentence.
Preferred Spellings
Skin care
Hair care
Best sellers
Wish List (two words)
Spendable KA$H
ShowStoppers (one word, 2nd S capped)
signature Club A (always lowercase s, capital C and A)
Tiffany-Style
When-to-Watch
Hyphen or No Hyphen? One word or two?
Hyphens are used to avoid confusion -- in general that means hyphenating compound modifiers before a noun, except when the meaning is perfectly clear OR when the compound includes “very” or adverb ending in “-ly”
Examples
Online exclusive
Online only
Only online
Online-only deals
Online-exclusive deals
a multi-purpose tool
A well-known celebrity
A very good time
Newly arrived fashions
Best seller or best sellers (no hyphen)
Best-selling pots & pans
Must-have (both noun and adj)
Kitchen-wide savings
Storewide sale
Site-wide savings
Top 10 wear-to-work styles
Time-saver (e.g. “kitchen time-savers”)
Email (no hyphen)
Evening wear
Career wear
Sportswear
shapewear
Hair care
backyard
Everyday wear
Wear every day
Reorder (not re-order)
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